REALITY TESTED Design, product, and systems that ship
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About Me

I’m a multidisciplinary designer and product leader with over two decades of experience shaping products, systems, and environments that operate in the real world. My work spans digital platforms, physical spaces, and complex organizations, grounded in execution, constraints, and long-term impact.

I’ve led creative and product efforts across technology, entertainment, healthcare, and enterprise environments, partnering closely with engineering, operations, and business leaders. I specialize in aligning vision with delivery, translating ambiguity into systems teams can build, maintain, and scale.

I actively adopt new tools, platforms, and technologies, using them not as novelty, but as leverage. Whether working with emerging software, AI-assisted workflows, or evolving production pipelines, I focus on how technology can accelerate clarity, reduce friction, and improve outcomes.

Whether designing applications, environments, or organizational frameworks, my focus is the same: clarity, usability, and results that hold up beyond launch. I work best where complexity is high, expectations are real, and progress depends on thoughtful use of modern tools.

Selected clients and collaborators:
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My Work

Selected projects shaped by real constraints, real users, and real-world challenges.

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Services
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What I Do

Design-led services spanning product, systems, and environments, grounded in real-world constraints and delivery.

Product & Strategy Vision

I help define product vision by aligning business goals, user needs, and technical realities into a clear, shared design direction that scales.

Creative & Design Leadership

I provide hands-on creative leadership, setting direction, mentoring teams, and maintaining quality from concept through delivery.

Experience & Interface Design

I design clear, intuitive digital experiences that balance usability, aesthetics, and scalability across complex products and platforms end-to-end.

Spatial & Environmental Design

I design physical environments where graphics, architecture, and movement work together to guide, inform, and engage people.

Application & System Design

I design applications and systems with an understanding of engineering constraints, long-term maintenance, and operational demands.

3D Visualization & Prototyping

I use 3D visualization to explore ideas, test assumptions, and align stakeholders before committing to production with reduced risk.

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Services
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Latest News

Thoughts on design, systems, and decision-making shaped by real projects.

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How I Work

I help teams turn ambitious ideas into clear systems, buildable plans, and real-world results.

Envision What's Possible

Through focused strategy and creative exploration, I surface ambitious ideas and shape them into clear, actionable concepts connecting brand, environment, and experience to uncover new opportunities worth pursuing.

Define What's Probable

This is where vision meets reality.
I translate ideas into structured paths forward, aligning creative direction with technical feasibility, timelines, and scale. Specializing in systems thinking, not guesswork, under pressure.

Build What's Practical

With hands-on leadership and production experience, I guide ideas through fabrication and deployment, ensuring solutions are durable, scalable, and executed with clarity, accountability, and real-world constraints in mind.

Available for Select Projects and Collaborations:

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