Tangierine Café - EPCOT

For Tangierine Café at EPCOT’s World Showcase, I led the design and production development of a custom exterior sign system that reinforced the pavilion’s North African architectural language while meeting Disney’s exacting durability and installation requirements. The work centered on translating cultural motifs, arched geometry, ornamental patterns, Arabic-inspired typography, and material richness, into a fabricated sign that felt authentic, handcrafted, and permanent within the Morocco Pavilion streetscape. My role focused on art direction, detailing, and constructability, ensuring the sign integrated seamlessly with the surrounding architecture while remaining legible, resilient, and operationally sound for a high-traffic park environment.

My Role and Areas of Contribution:

Product & Strategy
Vision

Align business goals, user needs, and technical realities into clear direction.

Experience & Interface Design (UX/UI)

Design intuitive, scalable experiences balancing usability and aesthetics.

Application & System Design

Design within real engineering constraints and sustainability.

Creative & Design Leadership

Set direction, mentor teams, and maintain quality through delivery.

Spatial & Environmental Design

Design environments where space and motion guide behavior.

3D Visualization & Prototyping

Utilize 3D to test concepts, align stakeholders, and reduce overall risk.

How I Work

I help teams turn ambitious ideas into clear systems, buildable plans, and real-world results.

Envision What's Possible

Through focused strategy and creative exploration, I surface ambitious ideas and shape them into clear, actionable concepts connecting brand, environment, and experience to uncover new opportunities worth pursuing.

Define What's Probable

This is where vision meets reality.
I translate ideas into structured paths forward, aligning creative direction with technical feasibility, timelines, and scale. Specializing in systems thinking, not guesswork, under pressure.

Build What's Practical

With hands-on leadership and production experience, I guide ideas through fabrication and deployment, ensuring solutions are durable, scalable, and executed with clarity, accountability, and real-world constraints in mind.

Available for Select Projects and Collaborations:

© Jason Renfroe. All Rights Reserved.