Rush: A Disney-Pixar Adventure was a globally scaled collaboration that brought beloved Pixar worlds to life through interactive storytelling and player-driven exploration. As publishing art director, I worked closely with Disney, Pixar, Microsoft Studios, and our incredible development partner, Asobo Studio, to guide the creative direction across branding, UI/UX, and environmental design. I helped ensure visual consistency, emotional authenticity, and user engagement across multiple storylines and gameplay mechanics. The project spanned time zones and disciplines — blending game design, animation, engineering, and narrative systems across teams around the world. My role required aligning creative strategy with technical feasibility, managing a vast pipeline of assets and approvals, and driving a unified player experience. It was a defining project that deepened my approach to product design — balancing vision, collaboration, and execution on a truly global stage.

Contribution:
Global Art Direction
UX Design & Player Journey
Brand Integration
Studio Collaboration (Asobo Studio)
Creative-Technical Leadership