As Art Director on NCAA Football 09, I had the incredible opportunity to lead a full visual and experiential overhaul of one of EA’s most beloved sports franchises. My responsibilities spanned art direction, brand identity, UI/UX design, and production management — guiding a cross-functional team to deliver a more immersive, player-focused experience. From mascots and crowd animations to refined gameplay visuals and menu systems, every element was reimagined to reflect the spirit of college football. I worked closely with designers, engineers, and producers to ensure our creative direction aligned with gameplay mechanics, user expectations, and platform constraints. It was a pivotal project that shaped how I approach product design — balancing vision, execution, and the emotional arc of user experience.

Contributions:
Visual Direction & Branding
UI/UX Design Integration
Cross-Functional Team Leadership
Production Management
Creative-Technical Alignment