How Licensing Taught Me to Prototype for the Pitch
Designing Keepsafe Critters for the Brands Kids Already Love I had a patentable idea — but wasn’t foolish enough to think it would stand on its own.This product needed somethin
I Built a Product Before I Found the Market
How Keepsafe Critters taught me the difference between a prototype and a product strategy. I Had the Prototypes. I Had the Packaging. What I didn’t have was a path to shelf. I ha
The Lock That Roared
My first product didn’t ship — but it taught me how to build things that can. I’ve spent over two decades designing things — for theme parks and video games, in s