Universal CityWalk - Directional Marquee
This unique sign designed for Universal CityWalk functioned as both landmark and wayfinding system within a dense entertainment environment. Designed to operate at multiple scales, the marquee combined architectural signage, integrated lighting, and dynamic digital content to orient guests and drive engagement across CityWalk’s second-level venues.
The project required balancing visual impact with legibility, durability, and ongoing operational needs. LED message integration enabled real-time updates while illuminated graphic elements and silhouetted forms reinforced brand identity and spatial awareness, ensuring the sign performed reliably as a navigational and experiential anchor in a high-traffic public setting.
My Role and Areas of Contribution:
Product & Strategy
Vision
Align business goals, user needs, and technical realities into clear direction.
Experience & Interface Design (UX/UI)
Design intuitive, scalable experiences balancing usability and aesthetics.
Application & System Design
Design within real engineering constraints and sustainability.
Creative & Design Leadership
Set direction, mentor teams, and maintain quality through delivery.
Spatial & Environmental Design
Design environments where space and motion guide behavior.
3D Visualization & Prototyping
Utilize 3D to test concepts, align stakeholders, and reduce overall risk.




