Universal CityWalk - Directional Marquee

This unique sign designed for Universal CityWalk functioned as both landmark and wayfinding system within a dense entertainment environment. Designed to operate at multiple scales, the marquee combined architectural signage, integrated lighting, and dynamic digital content to orient guests and drive engagement across CityWalk’s second-level venues.

The project required balancing visual impact with legibility, durability, and ongoing operational needs. LED message integration enabled real-time updates while illuminated graphic elements and silhouetted forms reinforced brand identity and spatial awareness, ensuring the sign performed reliably as a navigational and experiential anchor in a high-traffic public setting.

My Role and Areas of Contribution:

Product & Strategy
Vision

Align business goals, user needs, and technical realities into clear direction.

Experience & Interface Design (UX/UI)

Design intuitive, scalable experiences balancing usability and aesthetics.

Application & System Design

Design within real engineering constraints and sustainability.

Creative & Design Leadership

Set direction, mentor teams, and maintain quality through delivery.

Spatial & Environmental Design

Design environments where space and motion guide behavior.

3D Visualization & Prototyping

Utilize 3D to test concepts, align stakeholders, and reduce overall risk.

How I Work

I help teams turn ambitious ideas into clear systems, buildable plans, and real-world results.

Envision What's Possible

Through focused strategy and creative exploration, I surface ambitious ideas and shape them into clear, actionable concepts connecting brand, environment, and experience to uncover new opportunities worth pursuing.

Define What's Probable

This is where vision meets reality.
I translate ideas into structured paths forward, aligning creative direction with technical feasibility, timelines, and scale. Specializing in systems thinking, not guesswork, under pressure.

Build What's Practical

With hands-on leadership and production experience, I guide ideas through fabrication and deployment, ensuring solutions are durable, scalable, and executed with clarity, accountability, and real-world constraints in mind.

Available for Select Projects and Collaborations:

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