Millennium Celebration - Walt Disney World

I served as the design lead for the park-wide environmental signage system created for Walt Disney World’s Millennium Celebration, a resort-wide initiative spanning all four theme parks, resorts, and global destinations. The work required the creation of multiple, interconnected signage systems, each tailored to distinct environments yet unified under a single visual language, supported by guest-flow analysis, wayfinding strategy, and operational constraints at unprecedented scale. I developed design intent packages, presented concepts to senior leadership, collaborated with internal teams and external sponsors, and coordinated fabrication and installation across the resort. At its peak, this work was deployed simultaneously across Disney parks worldwide, an experience that reinforced my approach to signage as a system of storytelling, navigation, and infrastructure, designed to perform reliably in the most demanding public environments.

My Role and Areas of Contribution:

Product & Strategy
Vision

Align business goals, user needs, and technical realities into clear direction.

Experience & Interface Design (UX/UI)

Design intuitive, scalable experiences balancing usability and aesthetics.

Application & System Design

Design within real engineering constraints and sustainability.

Creative & Design Leadership

Set direction, mentor teams, and maintain quality through delivery.

Spatial & Environmental Design

Design environments where space and motion guide behavior.

3D Visualization & Prototyping

Utilize 3D to test concepts, align stakeholders, and reduce overall risk.

How I Work

I help teams turn ambitious ideas into clear systems, buildable plans, and real-world results.

Envision What's Possible

Through focused strategy and creative exploration, I surface ambitious ideas and shape them into clear, actionable concepts connecting brand, environment, and experience to uncover new opportunities worth pursuing.

Define What's Probable

This is where vision meets reality.
I translate ideas into structured paths forward, aligning creative direction with technical feasibility, timelines, and scale. Specializing in systems thinking, not guesswork, under pressure.

Build What's Practical

With hands-on leadership and production experience, I guide ideas through fabrication and deployment, ensuring solutions are durable, scalable, and executed with clarity, accountability, and real-world constraints in mind.

Available for Select Projects and Collaborations:

© Jason Renfroe. All Rights Reserved.